The Experience Guide That Hit #1 on Amazon Around the World

Create Experiences So Good, Your Customers and Employees Stay for Life​

Join thousands of leaders worldwide who’ve used this #1 Amazon Best Seller to turn service into a growth engine.

Learn How This Book Can Change Your Life

Jason’s message is urgent and clear—if you want to thrive in today’s market, improving your customer experience isn’t an option, it’s your acceleration.In a world screaming for attention, only experiences create connection.

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Hard Cover - It's All About CEX! The Essential Guide to Customer & Employee ExperienceOf all the things that can make or break your business, the most critical is experience. Great experiences inspire customers and employees to advocate for you, while bad ones do the opposite. It sounds obvious, but so many companies fail because they don't think this essential factor is important to their bottom line. It's All About CEX! breaks experience down into its core components--success, ease, and connection--and shows you how to get the most mileage out of each one. Containing long-term strategies as well as immediate action items, this book will teach you how to - Make everybody feel genuinely appreciated - Personalize your customer service - Discover your employees' untapped potential - And more You have the ability to improve people's lives. It's All About CEX! reveals how to generate positive experiences for your customers and employees, win their loyalty, and maximize your profits in the process.
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Hard Cover - It's All About CEX! The Essential Guide to Customer & Employee ExperienceOf all the things that can make or break your business, the most critical is experience. Great experiences inspire customers and employees to advocate for you, while bad ones do the opposite. It sounds obvious, but so many companies fail because they don't think this essential factor is important to their bottom line. It's All About CEX! breaks experience down into its core components--success, ease, and connection--and shows you how to get the most mileage out of each one. Containing long-term strategies as well as immediate action items, this book will teach you how to - Make everybody feel genuinely appreciated - Personalize your customer service - Discover your employees' untapped potential - And more You have the ability to improve people's lives. It's All About CEX! reveals how to generate positive experiences for your customers and employees, win their loyalty, and maximize your profits in the process.
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Hard Cover - It's All About CEX! The Essential Guide to Customer & Employee ExperienceOf all the things that can make or break your business, the most critical is experience. Great experiences inspire customers and employees to advocate for you, while bad ones do the opposite. It sounds obvious, but so many companies fail because they don't think this essential factor is important to their bottom line. It's All About CEX! breaks experience down into its core components--success, ease, and connection--and shows you how to get the most mileage out of each one. Containing long-term strategies as well as immediate action items, this book will teach you how to - Make everybody feel genuinely appreciated - Personalize your customer service - Discover your employees' untapped potential - And more You have the ability to improve people's lives. It's All About CEX! reveals how to generate positive experiences for your customers and employees, win their loyalty, and maximize your profits in the process.
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What People Are Saying

WHAT PEOPLE ARE SAYING ABOUT THIS BOOK

Shep Hyken

The secret to a great customer experience (CX) is a great employee experience (EX). In other words, what’s happening on the inside of an organization is going to be felt on the outside by the customer. Jason Bradshaw knows this first hand, as that was one of his responsibilities in his role as an executive at a major brand, and now he teaches you. Don’t just read this book. Use this book. Execute the ideas on these pages you will positively impact the experience you create for both your employees and your customers.

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Shep Hyken
​Customer service expert and New York Times bestselling author of The Amazement Revolution

Joseph Michelli

It’s All About CX is a masterfully-crafted, insightful resource for anyone who seeks to drive customer loyalty and referrals. Written from wisdom, experience, and a deep understanding of how to drive a branded customer experience. It’s All About CX is refreshing, approachable, and empowering! It is filled with actionable tools that will drive sustainable customer success!

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Dr Joseph Michelli
​New York Times #1 Bestselling author of books like Driven to Delight, Leading the Starbucks Way, and The New Gold Standard

Jeanne Bliss

It’s simple: customer experience matters now, more then ever, and in this book, Jason will help you accelerate improvements.

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Jeanne Bliss
​Co-Founder of Customer Experience Professionals Association and Founder and President of Customerbliss.com

Scott McKain

Bradshaw’s book absolutely nails it! He takes us on a journey that explains why both customer and employee experience matters so significantly — and he provides real world strategies you can implement today to create lifelong customers and advocates. Apply his advice and become iconic for your outstanding customer experiences — this is a MUST read!

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Scott McKain
Bestselling author known for game-changing books like ICONIC, Create Distinction, and The Collapse of Distinction

What You'll Learn in this Book

This is your invitation to stop competing on price, start leading with purpose, and create experiences so good… people can’t stop talking about you.

  • Why CX Without EX is a Broken Promise 
    You’ll discover why the best customer experience starts behind the scenes—with your team—and how to transform culture into your competitive advantage.
  • How to Build a Culture of Everyday Excellence
    Learn how to embed experience into daily rituals so every team member, at every level, delivers moments that matter—without waiting for a policy change or permission.
  • The 3 Emotional Levers That Drive Obsession Success. Ease. Connection. Get this wrong, and you're forgettable. Get it right, and you build a tribe.
  • ​​The Experience Flywheel That Fuels Sustainable Growth
    This book reveals the system Jason used to save $60M, reduce churn, and turn frontline staff into brand legends. Step by step.
  • Why Data Without Emotion Is Dead Weight Ditch vanity metrics. Embrace meaningful measures like NPS, Customer Effort, and Word-of-Mouth Index to predict loyalty and unlock action.
  • The Micro-Moments That Make You a Legend
    Jason breaks down how to bake “wow” into your daily operations—no theatrics, no gimmicks, just unforgettable service that scales.
  • The Disruptor’s Playbook​
    Learn how to disrupt your own experience before a startup—or AI—does it for you. Think like Uber. Execute like Zappos.
  • ​​Your First 10 Moves to Transform Today 
    Don’t just read. Act. Jason gives you 10 needle-moving actions you can take immediately to become famous for experience—without needing permission or a million-dollar budget.
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GET YOUR COPY NOW!

Get your copy now—because better business starts with better experiences. This book isn't just a read—it’s your roadmap to real results.
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Want it on your Kindle, in your ears, or from your favorite retailer?

Find it on Amazon, Audible, and Barnes & Noble, and everywhere great books are sold.
But when you order here, you’ll get exclusive bonuses—and we’ll even cover the shipping.

Order Now & Get These FREE Bonuses

Because reading the book is just the beginning—these bonuses help you implement it.

BONUS #1

THE CEX PLAYBOOK

The CEX Playbook is your implementation shortcut - a no-fluff guide to help you apply the powerful strategies from It’s All About CEX! and start seeing results in days, not months.

​Whether you're leading a team or running the whole show, this companion resource turns inspiration into execution.

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BONUS #2

CEX Fast Start Mini-Course

This bite-sized video course is your on-demand guide to turning ideas into action. Follow Jason step-by-step as he walks you through the CEX Improvement Playbook.

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BONUS #3

Free VIP Upgrade

When you order It’s All About CEX! today, you’ll unlock a FREE VIP Upgrade to one of Jason S. Bradshaw’s upcoming Virtual Events - an immersive experience where entrepreneurs, business leaders, and experience-driven marketers gather to elevate their results.

Normally $97 or more - yours FREE when you order now.

Free VIP Upgrade
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Meet the Author

Jason S Bradshaw

Jason S. Bradshaw is a global authority on Customer & Employee Experience, keynote speaker, and best-selling author of It’s All About CEX!.

With a career spanning over 25 years, Jason has led transformative growth for iconic brands like Target, Volkswagen, and Telstra—turning experience into measurable business results.

From starting his first business at just 14 to becoming a Chief Customer & Marketing Officer, Jason has helped companies across the globe boost profits, retain talent, and win customer love.

He’s been featured by Forbes, HuffPost, and Entrepreneur for his bold insights and practical frameworks—and now, he’s sharing the blueprint with you.

“When you transform the experience, you transform your business.” — Jason S. Bradshaw

We'll also provide you with the digital download after checkout

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Get the book, get the edge

plus FREE bonuses!

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