It’s All About CX is a masterfully-crafted, insightful resource for anyone who seeks to drive customer loyalty and referrals. Written from wisdom, experience, and a deep understanding of how to drive a branded customer experience. It’s All About CX is refreshing, approachable, and empowering! It is filled with actionable tools that will drive sustainable customer success!
Joseph Michelli
Joseph Michelli
New York Times #1 Bestselling author of books like Driven to Delight, Leading the Starbucks Way, and The New Gold Standard
The secret to a great customer experience (CX) is a great employee experience (EX). In other words, what’s happening on the inside of an organization is going to be felt on the outside by the customer. Jason Bradshaw knows this first hand, as that was one of his responsibilities in his role as an executive at a major brand, and now he teaches you. Don’t just read this book. Use this book. Execute the ideas on these pages you will positively impact the experience you create for both your employees and your customers.
Shep Hyken
Shep Hyken
Customer service expert and New York Times bestselling author of The Amazement Revolution
It’s simple: customer experience matters now, more then ever, and in this book, Jason will help you accelerate improvements.
Jeanne Bliss
Jeanne Bliss
Co-Founder of Customer Experience Professionals Association and Founder and President of Customerbliss.com
"Bradshaw’s book absolutely nails it! He takes us on a journey that explains why both customer and employee experience matters so significantly — and he provides real world strategies you can implement today to create lifelong customers and advocates. Apply his advice and become iconic for your outstanding customer experiences — this is a MUST read!"
Scott McKain
Scott McKain
Global thought-leader on creating distinction in business and author of multiple best-selling books including 7 Tenets of Taxi Terry and What Customers REALLY Want

Jason S Bradshaw

Meet the Author

JASON BRADSHAW created his first business at fourteen, selling telecommunications and computer equipment in the Australian regional city of Toowoomba. In the lead up to this, he was inspired by books like The Pursuit of Wow!by Tom Peters, which opened his eyes to the power of customer and employee experience.

Jason has tested and implemented strategies for improving experience in a variety of sectors, including telecommunications, retail, media, finance, automotive, health, and not-for-profit. He has worked with companies including Telstra, Target Australia, Fairfax Media, New South Wales Government, SingTel Optus, and Volkswagen Group Australia, and he sat on the boards of ACON Health Limited and Oz ShowBiz Cares / Equity Fights AIDS.

A cornerstone of Jason’s career has been an unwavering commitment to improving the lives of customers and employees. During his time in the telecommunications industry, he was able to implement ideas for improving customer experience in a number of verticals by over 100 percent. In retail and media, his initiatives to improve efficiencies by focusing on customer and employee experience saved tens of millions of dollars in a matter of months and improved employee retention by double digits year on year.

To contact him, visit www.jasonsbradshaw.com


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